“If not me, who? If not now, when?”

It’s only in recent years I have been identifying myself as a feminist. Not because of a lacking belief beforehand but simply because I was unaware of how oppressive some ideals in society still are; how certain limiting expectations of gender have become so normalised only a small proportion feel the urge to question their effect.

When I went back to education at 23, I really began to open my eyes. Perhaps I was ‘maturing’, perhaps it was that I felt stronger for getting through some tough times, perhaps it was that I was nurturing a healthier view of myself and an appreciation of what I have. Whatever it was, I began to crave that sense of inner strength and empowerment.


What really got the ball rolling for me was watching a clip from the 2011 documentary Miss Representation in a contextual studies class. It aims to disseminate issues of gender inequality, particularly towards the media’s portrayal of women but also how this affects men and boys. This is something film maker Jackson Katz highlights:

“We are socialising boys to believe that being a man means being powerful and in control.  Being smarter than or better than women. That our needs get met first in relationships with women. That’s not genetically pre-destined. That’s learned behaviour.” (2011)


It made me realise just how important feminism is for both sexes. The choice to be free to be yourself without the restraints of gender roles and expectations which are enforced for power and profit.

I read up on the subject, focusing first on attitudes to appearance and beauty, because this is where I have felt personally effected most in the past. It even became the focus of my dissertation.

I felt very privileged to be able to spend so much time writing about something I felt so passionately about and it only fuelled the fire as I delved deeper into this arena of struggle and triumph.

It changed me. Those books and articles cannot be unread, the videos and documentaries cannot be unseen. And it’s when you start speaking up and tuning in to all the daily occurrences that would come with the hashtag #sexism that you start to feel the boundaries, suddenly they become acutely visible. Certain off-hand remarks would have gone over my head years ago but now they knot me inside because I know comments like “You know what women are like” or “Man-up and don’t be such a wuss” only serve to reinforce gender imbalances that are systemic throughout all cultures and lead to much bigger issues like mental health problems and violence. I notice it everywhere from overhearing conversations on public transport to my favourite TV shows.

But with this new-found cause in my heart I’m often met with the same responses:

“Don’t you think you’re blowing it out of proportion? It’s just one little comment. Chill out.”

“Just calm down. It all sounds a bit aggressive for a woman.”

“You’re overreacting. It’s just banter.” …when stating how much I HATE rape ‘jokes’.


Suddenly you’ve become the killjoy. “Don’t tell that to Jenn, she won’t approve.” If I had a pound for every time I’ve heard that whispered…

Well you know what, that’s fine. Because I believe that women have to right to decide what they do with their bodies, that men should be allowed to cry without the fear of judgement, that sexual assault and violence against either gender is wrong and not great comedic material. I believe in equal pay, that pitting women against each other for economic profit is wrong, that cat-calling is abusive and not something to ‘be grateful for’. I believe that women should not be asked “what were you wearing?” when reporting an attack, that men should not be forced into hyper-masculinity to prove themselves worthy of their sex, that women have the right to be comfortable with their bodies at any size. I believe that men can be incredible allies in the fight against gender inequality and that feminists are not ‘man haters’. And a whole host of other things. And if that has made me a killjoy then so be it.

It’s true that once you become more conscious of these things, these systems, these social structures, they have less power over you. And for a while I considered just going about my life ignoring the foolish things that try to undermine our choices. I could do it, stop reading the articles and just live my life not noticing these things (even though they would still inadvertently affect me). But I am blessed to be in a position to make that choice…a choice that not all people have because of inequality. And THAT is why it matters. Those people who say we “don’t need” feminism anymore or that it “doesn’t effect men”, you are wrong.

Feminism, gender equality, they are such multi-faceted terms. I’ve seen many debates online about the importance of one particular topic over another; that aiming to change perceptions of beauty is ‘shallow’ and that media literacy classes for children are ‘unnecessary’. What I have learnt is that all aspects are intrinsically linked and all have important roles to play in creating a more balanced world. It is a vast topic and subsequently could never be covered adequately in a post like this. But just to start participating in conversations and changing attitudes should not be played down as each positive step is advantageous.


When U.N. Women Goodwill Ambassador Emma Watson spoke this week about launching the HeforShe campaign, I can’t deny I had a lump in my throat. From all I have learnt in researching and participating in my own small way to this cause, I know how incredibly important this work is. How there is so much need for change still. We can each find our own way to respond to feminism in a positive way. Despite what the media is attempting to churn out, there is no wrong way to be a feminist because at its heart it is simply a belief. A belief that gender is not a limitation and that we all matter. Equally.

I urge you to watch this. I thought she was incredible.


Sticks and Stones

With all this research into body image, I’ve been focusing a lot on the ‘right now’ and how it affects people in adulthood, but that focus needs to be aimed also at younger generations where negative self-image is becoming systemic.

How can young minds develop into secure, happy individuals when they are constantly bombarded with the message that natural appearance is flawed and to strive for ‘perfection’ one must aim to change; this is not just from the media but also from sources closer to home. How is a young girl supposed to react when she has grown up seeing her mother, sister, standing in front of the mirror telling herself she is fat or ugly. If our own behaviours are learnt and conditioned from what we have been exposed to then what hope does she have?


This intolerance for varied sizes, shapes and looks affects young people and the way they behave towards one another. Deep seated insecurities begin to manifest themselves in disturbing patterns, often then released as physical or emotional abuse; a term many of us will sadly be well acquainted with: bullying.

Most schools do have ‘Anti-Bullying’ policies in place, but  you can’t kill the weed if you aren’t attacking the roots.

With the deregulation of media and more and more independent outlets having to compete to be noticed there has been a steady increase in companies resorting to explicit shock tactics. This results in a huge media bias of what sells and not necessarily what is healthy to promote.

As adults we have the ability to take in or dismiss this information but children and teens absorb what is presented to them, often accepting it as truth. And at a younger age they are being exposed to countless media sources, more so than ever before; hounded with over-sexualised messages of ‘perfection’ and offered extreme and often aggressive solutions to deal with their issues. It of course in no way excuses bullying of any form, but we are constantly blurring the lines of what is considered acceptable to us as within society and this in turn will inevitably filter down to the next generation.

The issue of body image and what is desirable is also becoming harder to separate from the notion that equates success with notoriety and fame. The younger generation I personally feel are being slowly poisoned by the lure of reality TV and quick fixes to achieve their dreams; only to feel failure when everything does not materialise at the speed of an X-factor series. Hard work and paying your dues is packaged as secondary fall back, but it’s what the vast majority of us have to do to get to where we want to be. And more to the point you will hopefully become a more rounded, wiser person for the experience your journey takes you on.  Perhaps I just have a rather old-fashioned perspective, though I think not.

What can be done?

It’s not all doom and gloom, already through my investigations I have found great sources that hope to provide change such as Body Gossip who run self-esteem classes in schools throughout the UK.

And what can YOU do?

Get involved, get your voice heard. Teach those younger than you that what is presented to them through the media isn’t necessarily the truth. Make no mistake there is a long way to go and a lot of work still to do before this issue is truly taken seriously because a lot of companies make big money from our insecurities.

Yes this is American but the effects are same in the UK. Take the time to watch the trailer…better yet watch the film! Miss Representation

Instead of fame and beauty, lets encourage equating success with happiness and well-being.

And most of all make empowering others a priority; alongside kindness and love it’s probably one of the best gifts you’ll ever have to offer.